A boutique financial planning and wealth management group, undergoing a significant transformation.

We worked closely with the executive leadership and CEO to define a new purpose, brand strategy and values. In parallel, we worked closely on defining the organisational culture and communicating their code of ethics.

This was then translated into a modern, sophisticated visual identity system, key communication touchpoint and comprehensive brand guidelines.

Scope
Brand strategy
Organisational culture
Brand identity
Logo design
Design toolkit
Design guidelines
Internal comms
Brand launch