Mi9 (formerly NineMSN) were looking to rally their people around a new vision and organisational culture after a significant ownership shakeup and restructure.

Working closely with the CEO and executive leadership, we created a novel, high tech solution for this digital media publisher - a printed booklet.

Simply titled the ‘Mi9 Manifesto’ the booklet featured a series of typographical illustrations proudly proclaiming the new values and vision for the business.

Scope
Brand strategy
Organisational culture
Visual identity
Lettering design
Internal comms
Brand launch